meet chloe marty

After having plans to do so for way to long, I finally consolidated some of my businesses, their branding, and got up a new website to represent me.

I have been operating my freelance business under hello there, design, LLC plus I have my Etsy shop and my REMEMBER the day website. I operate WILD HEARTS with my sister, and I write here on this blog. All that added up to a lot of websites and not a lot of consistency or cohesiveness. I made the decision to consolidate things - I am ME, just me.

I put up a new website - - to house all my various ventures under one roof, so to speak. That will be the main place to find me - it contains my portfolio as well as links to my Etsy shop, and information about my REMEMBER the days and WILD HEARTS. It creates more consistency with my social media too, as I am @chloemarty on Twitter, Chloe Marty on Pinterest, @chloechristinemarty on Instagram, and I have never maintained a separate Facebook presence from my personal account.

One of the largest improvements here (other than simplifying things) is having my portfolio up. It is such a time consuming task to curate my portfolio from all the projects I have done, collect and edit the images of those projects, and get them up in a good place. Up until now, I have used Flickr, but it never felt that professional - and it bothered me.

I was also just over the hello there, design LLC name. I am still using it for legal purposes and to keep things simple from that standpoint. But I feel so much more comfortable representing ME, my name - or having it represent me. However you want to put it. I think when I first started freelancing, I thought I needed a cute catchy name - that it couldn't be as simple as just chloe marty. But after six years at this gig, I realize it is just me and that is the best fit to show everyone who I am.

I literally spent all of twenty minutes coming up with a new logo. I like it. I am not in love with it and I am actually currently looking for and email interviewing various designers to have some one help me with the perfect logotype for me. That is another thing I have learned after six years - I can design logos for my clients, but it is nice to get a fresh pair of eyes on my own branding. I get too entrenched in it and too caught up in what I want it to be as opposed to portraying who I actually am.

So, the logo may be temporary; I am just not sure how temporary. As is the current look of andCHLOE. Along with my chloe marty logo, I am looking for a new look for my blog. After implementing this new design, although pretty, I realized literally weeks later that it didn't feel like me.

All of this transition and rebranding and seeking help from other designers makes me realize just how much I am still learning - about myself, my style, my inspirations, my trade, and my work.

But, today, I am exited to share my newly launched with you. It is a huge load off of my mind to have this website up and to be working under my own name.

1 comment :

Jess H said...

Love it! Really love it for rtd designing and not having to open the blog separately for design ideas. I'd often wondered how you kept all the sites up.


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