|existing logo in use by Crystal Springs Brewery|
|logo concepts designed by John Marty|
Now is the point he brought me on board. We selected one of the logos from the concepts he had drafted, refined it slightly, and said "this is it!". Typically the client would go through this process with the designer, but in this case John wanted to present the finished suggested rebranding to the client so we kept this process in-house, so to speak.
|final logo in color variations|
Next up we visited the packaging which was also identified as needing to be re-thought out. The existing packaging was found to be lacking in design appeal and also did not have a consistent design aesthetic.
Using our final logo, I took the helm and created some packaging mock-ups with the branding colors we had selected.
|packaging mock-ups designed by John Marty and myself|
This project was a lot of fun to work on for many reasons ... the industry and product are much different than my usual client. And, getting a chance to work with John really gave me the bug to work with him more - husband + wife design studio, yes please.